SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Jeff McPherson Earns 2024 Business Excellence Award!
10/2/24
SilverTech is excited to announce that our Chief Digital Officer, Jeff McPherson, has been chosen as one of NH Business Review’s Business Excellence Award recipients for 2024 in the technology category. This recognition highlights Jeff’s and SilverTech’s commitment to delivering and developing innovative, modern, and impactful digital solutions for our clients.
NH Business Review’s Business Excellence Awards is an annual awards program that recognizes the achievements of business owners and operators in New Hampshire. Since 2003, NH Business Review has been honoring the imagination, industriousness, innovation and achievements of business owners and operators in New Hampshire.
With over 20 years of experience, Jeff delivers agency leadership to drive outcomes that help organizations connect with their audiences and leverage technology for growth. As Chief Digital Officer and partner at SilverTech, he spearheads strategic digital transformation efforts, ensuring marketing and technology services are seamlessly integrated to deliver impactful results for businesses in industries like manufacturing, utilities, financial institutions, and healthcare.
Jeff has deep roots in the granite state with his commitment to better our communities. Jeff is a regular speaker and thought leader in the digital marketing industry. He is also a community advocate, has been involved with numerous NH nonprofits, and currently sits on the American Red Cross of New Hampshire Board of Directors. He is a Manchester Leadership and New Hampshire Leadership graduate and holds numerous business certifications.
“I want to extend a heartfelt thank you to our partners, clients, and stakeholders for your unwavering support, trust, and collaboration has been instrumental in our success. To my incredible team at SilverTech, your creativity, perseverance, and commitment to excellence have made this award possible.” Jeff McPherson, Chief Digital Officer, and Partner at SilverTech.
This prestigious award is a reminder to continue our journey of making a meaningful impact in the technology sector and beyond.
Congratulations Jeff!
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