SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
SilverTech is Program Year Sponsor for the Leadership New Hampshire Class of 2025
9/3/24
Bedford, NH – September 3, 2024 – SilverTech, a digital experience agency based in Bedford, is proud to announce its sponsorship of Leadership New Hampshire’s (LNH) Class of 2025. This marks a significant milestone as LNH, celebrating its 33rd year, welcomes a new cohort of emerging leaders to its esteemed program.
The program is designed to help participants foster a deep understanding of the state’s unique challenges and opportunities, equipping them with the skills and insights needed to drive impactful change in their communities.
SilverTech’s support underscores the growing digital agency’s commitment to nurturing leadership and community engagement throughout New Hampshire. SilverTech is dedicated to advancing the quality of leadership by empowering those who are poised to make a difference. SilverTech has several employees who are also LNH alumni, including the CEO and many others, who can attest to the value this program brings.
“We are honored to partner with Leadership New Hampshire in supporting the Class of 2025,” said Kaeli Elefsrud, Director of Strategic Initiatives at SilverTech. “As an alum of the class of 2024, I understand the importance of this program. SilverTech's investment in this program reflects our belief in the transformative power of informed and engaged leaders. We are excited to see the positive impact these emerging leaders will bring to the business landscape and our collective communities.”
Since its inception, LNH has successfully cultivated a network of over 1,100 alumni who are making significant contributions across New Hampshire.
About SilverTech
SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the global agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital strategy, digital marketing, user experience strategy & design, advanced web and application design & development, digital experience technology implementation and digital transformation. Chief Marketer selected SilverTech as a ‘Top 200 Agency.’ Clients include national and global brands such as Allison Transmission, Borg Warner, Drexel University, Georgia Pacific, Renown Health, United Community Bank, Fulton Bank, and others.
Marketing Contact
Erin Presseau
VP, Marketing
Erin.presseau@silvertech.com
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