SENTINEL

Services we provide:

  • Discovery
  • Strategy
  • UX/UI design
  • Website development
  • Kentico implementation


About Sentinel

Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.

The Process

Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.

The Challenges

SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.

DOWNLOAD FULL SENTINEL CASE STUDY

RESULTS

20%
Increase in user engagement in the first 30 days post launch
25%
Increase in new users

SilverTech Poised for Continued Growth with Move to New 40,000 Sq Ft Headquarters in Bedford, NH

5/17/24

Manchester, NH – SilverTech, a leading provider of innovative digital marketing and website development solutions, today announced a significant expansion with the upcoming relocation to a new, state-of-the-art headquarters in Bedford, NH. This move comes on the heels of a period of exceptional growth, fueled by a string of major client wins and industry recognition.

The new 40,000-square-foot facility, a dramatic expansion from their current 15,000-square-foot renovated schoolhouse, will provide SilverTech with the space and resources necessary to continue exceeding client expectations and fostering innovation.

“We are thrilled to announce this exciting move,” said Nick Soggu, CEO of SilverTech. “The incredible growth we’ve experienced in recent years is a testament to the dedication and talent of our team as well as a direct result of the continuous, long-term relationships we are forging with our client base. This new headquarters will give us the room to continue to collaborate in person, further elevate our service offerings and expand our reach.”

Key features of the new facility include:

  • Large, dedicated training center: This space will provide SilverTech with the capacity to host industry-leading training sessions and workshops for both internal staff and clients.
  • Over 20 conference rooms: Facilitating seamless collaboration and communication both internally and with clients.
  • Modern work collaboration spaces: Designed to foster creativity, teamwork, and a dynamic work environment.

Momentum Fueled by Client Wins and Industry Accolades

SilverTech’s growth is driven by a strong track record of success. Recent client wins include industry leaders such as Allison Transmission, Church’s Chicken, Forvis, Starrett, F&M Bank, and dozens more. New technology partners added to the roster include Znode, Akumina, Hubspot and Sanity. 

Furthermore, SilverTech has been recognized as a top performer in the digital marketing and development landscape. Notably, they were selected as the Progress Sitefinity Partner and Digital Agency of the Year, the only agency designated with this prestigious title in North America. Additionally, SilverTech has received numerous industry awards, including Website of the Year.

Looking Ahead: A Bright Future in Bedford

The move to Bedford signifies SilverTech’s commitment to continued advancement and growth. The new headquarters will enable them to:

  • Attract and retain top talent: The modern, collaborative workspace will further enhance SilverTech’s position as an employer of choice.
  • Expand service offerings: The additional space will allow SilverTech to develop and introduce new services to meet the evolving needs of their clients.
  • Accommodate future growth: The new facility provides ample space to accommodate SilverTech’s ambitious growth plans for the years to come 

About SilverTech 

SilverTech is a leading digital experience agency redefining how businesses engage with their customers. Founded in 1996, the national agency is changing the game for clients who seek an unexpectedly enjoyable experience to solve even the most complex digital business challenges. SilverTech sets the bar higher when it comes to smart and satisfying client-agency partnerships. Services include digital marketing, user experience strategy and design, advanced web and application design & development, data and technology integration, and digital business consultation. Chief Marketer selected SilverTech as a ‘Top 200 Agency’ and Progress Sitefinity selected SilverTech as Digital Agency of the Year. Clients include national and global brands such as Allison Transmission, Nova Scotia Power, SNHU.edu, Georgia Pacific, Renown Health, Forvis, Fulton Bank, Church’s Chicken and others. SilverTech is headquartered in Manchester, NH, with the upcoming relocation to 5 Commerce Park North, Bedford, New Hampshire planned for May, 29, 2024.

Contact  
Erin Presseau 
Erin.presseau@silvertech.com 
603-669-6600 

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