SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Sitefinity, Kentico, or Sanity.io: Ideal CMS Alternatives to Complex and Costly DXPs
2/5/25
As organizations continue to prioritize their digital presence, selecting the right Content Management System (CMS) is crucial for ensuring efficiency, scalability, and cost-effectiveness. Many businesses are discovering that alternatives like Sitefinity, Kentico, and Sanity.io offer flexible, modern, and cost-efficient solutions tailored to meet diverse business needs. Each platform delivers powerful features while avoiding unnecessary complexity and overhead.
Key Reasons for Switching
1. Cost Effectiveness
- Lower Total Cost of Ownership: Sitefinity, Kentico, and Sanity.io generally have more affordable licensing and implementation costs compared to larger-enterprise level platforms such as Sitecore, making them ideal for organizations aiming to optimize their budget.
- Flexible Pricing Models: Sanity.io offers a usage-based pricing structure, providing businesses with the flexibility to pay only for what they need.
2. Ease of Use for Non-Technical Teams
- User-Friendly Interfaces: Sitefinity and Kentico offer intuitive, easy-to-navigate interfaces that empower non-technical teams to manage content without heavy reliance on IT.
- Streamlined Content Management: Sanity.io’s structured content approach makes it simple to create, organize, and manage content across multiple channels.
3. Rapid Deployment
- Faster Implementation: These alternatives are quicker to deploy, enabling businesses to go live and see results faster.
- Developer-Friendly Architecture: Sanity.io’s API-first approach allows for seamless integration with existing tools and systems, reducing setup time.
4. Scalability and Performance
- Right-Sized Scalability: Sitefinity, Kentico, and Sanity.io offer scalable solutions designed to grow with your business, without the complexity of larger enterprise-level platforms. With a globally distributed Content Delivery Network (CDN), these platforms ensure fast and reliable content delivery across geographies.
5. Multichannel and Multilingual Support
- Multilingual Management: All three platforms provide robust tools for managing multilingual content, ensuring global consistency.
- Omnichannel Delivery: A headless architecture supports seamless content delivery across websites, mobile apps, IoT devices, and more.
6. Strong Focus on Security and Compliance
- Enterprise-Grade Security: Sitefinity, Kentico, and Sanity.io feature built-in security measures to protect sensitive data and ensure compliance with global standards. From GDPR to regional regulations, these platforms make it easy to adhere to legal and compliance requirements.
7. Marketing and Personalization Features
- With built-in marketing features like automation, lead capture, and flexible personalization, these platforms integrate seamlessly with external marketing platforms, enabling tailored customer experiences with greater flexibility.
8. Flexibility and Customization
- Custom Workflows: Limitless customizations are attainable with Sitefinity, Kentico, and Sanity.io. Stay ahead of the curve with flexible workflows for content creation and approval processes. These CMS platforms ensure your digital infrastructure is adaptable to future technology shifts, allowing you to easily integrate new tools.
9. Community and Support
- Robust Support Networks: Sitefinity, Kentico, and Sanity.io provide excellent customer support and have active developer communities to assist with implementation and troubleshooting offering accelerated resolutions.
10. Avoid Over-Engineering
- Right-Sized Solutions: Extensive features can often lead to unnecessary complexity for businesses with straightforward needs. Sitefinity, Kentico, and Sanity.io deliver powerful functionality without overloading teams with features they may not use.
By choosing Sitefinity, Kentico, or Sanity.io, your organization can benefit from modern, scalable, and cost-effective solutions tailored to your needs—without the extra complexity often associated with larger platforms. Feel free to contact us if you'd like to explore these options further or discuss how they could benefit your business.
