SENTINEL
Services we provide:
- Discovery
- Strategy
- UX/UI design
- Website development
- Kentico implementation
About Sentinel
Sentinel is one of the largest employee benefits providers in the Northeast with 4,000+ clients and more than 250,000 plan participants. Sentinel partnered with SilverTech for their website redesign to accentuate their competitive advantages to other providers and strengthen brand messaging and company culture online. Additionally, they wanted to highlight Sentinel as a one-stop-shop benefits provider for employers and employees. Sentinel sought SilverTech’s expertise to create an experience geared towards the individual including storytelling elements through iconography, lifestyle-type imagery, and testimonials on their website.
The Process
Sentinel chose SilverTech’s recommendation of Kentico for several reasons. What appealed most to them was the easy-to-use interface for content editors, the ability to tag content clearly and effectively for multiple user groups, varied ability levels/place in the sales funnel, and the platform’s marketing automation abilities. Since the main goal of this website redesign was to create lead generation, the power and customizable functionality of the Kentico CMS coupled with the easy-to-use personalization and marketing automation features was a no brainer for Sentinel.
The Challenges
SilverTech faced several challenges throughout working on this project. One of the pains of Sentinel’s old site was that the homepage was difficult to use, asking users to act before understanding who Sentinel is. The new website clearly communicates the Sentinel brand before asking users to act. Another challenge that SilverTech faced was placing educational materials and related resources in a location and manner on the website that would be the most beneficial to users. This would make it easy for users to find information on their own and eliminate the need for Sentinel to send users direct links to the information. Sentinel loves the new website and SilverTech was able to address all the challenges of the old website.
RESULTS
Why Progress Sitefinity is a Great Choice for Authenticated Portals
3/6/25
In the crowded landscape of Digital Experience Platforms (DXP), many businesses assume that being in the Leader quadrant of Gartner’s Magic Quadrant is the ultimate measure of success and other quadrants don’t matter. However, for organizations looking for an agile, cost-effective, and easy-to-use solution, we find Progress Sitefinity's placement as a Niche Player impressive.
Unlike Leader quadrant solutions, which often come with higher total cost of ownership, long implementation cycles, and steep learning curves, Gartner’s 2025 Magic Quadrant report for the DXP market indicates that Sitefinity is a powerful, scalable, and intuitive platform without unnecessary complexity. This makes it an ideal fit for mid-market and enterprise businesses that need an authenticated customer or partner portal—without the delays and costs that often come with higher-tier DXP platforms.
Sitefinity’s Position in the Magic Quadrant Matters
Gartner’s 2025 Magic Quadrant for DXPs evaluated 17 vendors, each with strengths and weaknesses. While many of the "Leaders" in the report focus on massive enterprise-scale solutions with extensive customization options, they also come with higher licensing fees, more costly development resources, and ongoing maintenance that can eat into ROI for years.
By contrast, one of the reasons we’ve chosen to partner with Sitefinity is that it offers a flexible and efficient alternative that delivers real value to businesses faster. Here’s how:
• Lower Cost of Ownership – Compared to high-end DXPs, Sitefinity offers robust features without excessive licensing fees, making it a cost-effective choice for organizations that want to maximize ROI quickly.
• Faster Time to Value – The platform is known for rapid implementation and ease of use, allowing businesses to get up and running faster. We’ve accelerated the time to market and time to value even further by developing industry-specific, preconfigured modules and widgets that can trim months off development cycles.
• Simplified User Experience – easy to use and gets better and better with each release.
• Scalable and Flexible – Whether it’s a customer portal, partner portal, or a full digital ecosystem, Sitefinity integrates seamlessly with CRM, ERP, and payment systems, making it adaptable to business needs. That’s why our strategists and developers especially love it for custom portal solutions.
SilverTech: A Proven Sitefinity Partner for Portal Development
As Sitefinity’s Digital Agency Partner of the Year for two consecutive years, SilverTech has helped businesses build and customize authenticated portals that improve customer engagement and streamline operations. Unlike other agencies that leverage Sitefinity solely as a CMS, SilverTech’s advanced engineering teams have extended Sitefinity’s capabilities across many companies’ entire ecosystems. Successfully integrating Sitefinity with CRM, MA, ERP, Commerce, and other business functions, we have created secure, integrated, and high-performing digital experiences.
Here are a few Sitefinity capabilities that make it an excellent choice for portal development:
- Personalization – Deliver tailored content based on user roles and behavior.
- Integrations & API Connectivity – Easily connect with CRMs, ERPs, and third-party systems.
- Secure Self-Service – Enable secure logins, account management, and transactions. The Sitefinity product line is SOC2 and SAMM certified and offers HIPAA and GDPR compliance.
Portal Site of the Year: Palmer Gas & Oil
A great example of Sitefinity’s value in action is SilverTech’s work with Palmer Gas & Oil. Palmer needed a modern, user-friendly customer portal to replace an outdated system that was frustrating for users. SilverTech developed a custom Sitefinity-based portal that:
- Improved Self-Service Options – Customers can easily manage their accounts, pay bills, and request service without needing customer support.
- Integrated Seamlessly – The portal connects with BlueCow CRM and QualPay for automated transactions and streamlined business operations.
- Increased Efficiency – By reducing friction in the customer experience, Palmer Gas & Oil saw improved customer satisfaction and fewer manual processes for staff.
Final Thoughts
Sitefinity’s placement as a Niche Player validates that the platform can and will deliver for businesses that want a powerful digital experience without unnecessary costs and complexity. As Partner of the Year, SilverTech knows how to turn Sitefinity’s capabilities into true business value for our customers.
If your organization is looking for a smarter, more cost-effective way to improve digital experiences or build customized customer/employee portals, let us know and we’d be happy to help.
